In the mist of all the legal fights with the record labels and publishing companies suing File Sharing service, college dorm students, and even down to the Internet provider. The fight against music streaming via Internet was unstoppable. Jobs worked hard throughout his life putting a marketing plan that would help not only just the record labels get there sales, but also give consumers a wide range of a music library. When Jobs was putting iTunes together, he introduces the AAC format. The reason he made this format available was because the format alone at any bit rate is better than the popular mp3 format. Also, AAC is the audio standard for the MPEG-4 format, which is related to streaming media at it finest. This is when Jobs began to even make it possible for the film and entertainment industry to get support for movies and videos to get out to the consumers.
In 2003, Jobs cut out the middleman like Press Play and Rhapsody. Who were big in streaming music at that time, but Jobs didn’t approve of the approach these companies were taking. These companies were charging subscriptions and 99 cent for every song downloaded. Jobs took an approach by making iTunes application free, and no subscription needed to download music. Before all this took place, Steve Jobs visited the Big Five Companies in the music industry to get a broad set of rights. The events and struggle to devise a plan that would not only benefit the music industry, but also the Apple Corporation as well, was not a simple task that was at hand. Record labels and Steve Jobs took a big leap of faith in creating a strategy that would not only benefit themselves but people around the world to share, purchase, and collect different types of music.
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